How to Research Stocks

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Research stocks by visiting with the management team of the company, hiring a knowledgeable research analyst and visiting the company Web site. Find corporate presentation from a company to determine stock health with tips from a financial consultant in this free video on investments.

Part of the Video Series: Investment Tips & Financial Planning
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Video Transcript

Have you decided that you want to buy a specific stock? Hi this is Roger Groh with Groh Asset Management. The question is, how do you find out about that company? Well there's no magic way. One of the best ways that we've used over the long term is to go and visit with that management team. You then hear directly from the management team's mouth what their history has been and learn directly from the management team what they're plans are going into the future. Why does that matter? Because if an analyst is involved and has listened to the same thing and has written down what they think they heard, it may be significantly different from what they actually said. Now that's not to mean that analysts can't help, they certainly can, especially the analysts that are very knowledgeable in that industry because the can compare that company to others in their industry group and give you a sense of whether that company is really keeping up with everyone else in the business, are they doing better, are they doing worse? How's it going? They can give you a sense of that overview. Also they may be able to save your money by pointing out when problems are starting to happen within the industry. Why does that matter? Because not all companies have problems at the same time even when things get back. Think about banks recently. Not all of the banks announced at the same time that they had problems. They came on gradually over the last couple of years and that's something to consider. So A, go visit, B, find a really good research analyst who know what they're doing or better yet find a few of them. C, go online, look at their website, the company's website. Go back and listen to the corporate presentations that are archived in the investor relations part of the website and listen to them, maybe there's something you can learn in doing that. I hope that helps, I'm Roger Groh with Groh Asset and that's how you research stock.


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