Why Hire a Professional Graphic Designer?

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Hiring a professional graphic designer can save time and help make more money in the long run, as graphic designers are specially trained to create aesthetically appealing print and text. Consider hiring a professional graphic designer for a marketing project with help from a management teacher in this free video on advertising.

Part of the Video Series: Advertising Techniques
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Video Transcript

Hi my name's Mark and let's talk about why you would consider hiring a professional graphic artist designer versus doing it yourself. The big question of course is time and money. Why would you hire somebody to do anything if you could do it yourself? Again time and money. In this regard we're talking about how can we create something that is impactful, that actually has an effect. Have you got the vision? Can you create something yourself? Or can you explain to somebody who can actually put your ideas or implement your ideas and make them a reality. These are the things you have to consider. Don't forget a graphic artist or designer is somebody that has been trained and has been practicing in this line of work one would hope for a considerable period of time and therefore can implement your ideas. If you're going to do this yourself, there are obviously software packages available on line and books where you can literally learn yourself how to put something together and if you have the time and the patience and the creativity then you should try . But I think when you calculate the cost time, money and the end result it's a good idea to go with a professional. Once you consider all the tools available to you when considering, creating a website for example. There are many sites available on line that you can go through the steps from A-Z, but it's pretty much like saying " I'm going to paint my own shop front with my logo, my design." And then really thinking about the impact of that versus somebody who's basically professional artist. You have to think about the impact of what it is that your creating and the image you want to create to your customers. So what you can go through steps A-Z on line. What's that really going to look like What do you really think it's going to look like in comparison to a professional job. These are the things you have to weigh up in your mind


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