Visual Merchandising Tips

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Visual merchandising should make the product easily accessible, interesting and special to attract the most customers. Use visual merchandising to gain more sales with help from a management teacher in this free video on advertising.

Part of the Video Series: Advertising Techniques
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Video Transcript

Hi, my name is Mark, and we're going to talk about visual merchandising tips. When thinking about visual merchandising tips, we have to think about the appearance -- the impact -- of the product or, in fact, the service, if you want to look at it that way, that we're promoting. Merchandising is usually used in-store, and so therefore, we can think about a supermarket. If we are a brand that is available in the supermarket and we have a special promotion on, and of course, it's in our interest to make sure that our brand -- our product -- is easily accessible, is easily visible, and most importantly of all, it's impactful and interesting. What does that mean? It means, really, what's in it for me as a...as a consumer? What's interesting? What's different? What's on offer? What is...what is special about it? Really, in terms of the impactfulness -- the visualness -- of the product, we're talking about, again, the actual image, the design, the packaging of our approach in our service. How does it stand out? Are the colors vibrant enough? Do they...do the colors replicate the meaning of what we're offering? And what's more, is the merchandising promotion -- is the merchandising stand -- is somebody actually going to walk past that bin or that you're going to reach in and grab whatever it is we are...we are offering? These are the questions we need to answer in order to have a successful promotion, and therefore, you need to think about addressing... We need to say, "What we're offering is good value. It's a product...it's a product that people are going to want to reach out to."

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