Careers in Public Relations

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Careers in public relations include jobs helping companies get free publicity, positions that work with advertising and jobs in specialty firms. Get a degree in journalism or public relations before applying for a PR position and consider other tips from a PR agent in this free video on public relations.

Part of the Video Series: Public Relations
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Video Transcript

I'm Glenn Selig, president of Selig Multimedia. Careers in public relations - it really runs the gamut, from writing press releases to doing marketing campaigns. That's really the wonderful thing about a career in public relations is you get to do so much of so many different things. It may be helping somebody get on TV and landing free publicity, it may be a part of a program - an advertising campaign and a marketing campaign. To figure out how you can position a company in the media, whether it be advertising, whether it be on TV, in radio, and figuring out a broad spectrum of placements for a particular business. It's really a wonderful career because there are so many options and so many different firms specialize in so many different areas. So it's really an exciting thing to do, you get to do different things every single day and there are really so many options out there for people who are looking for careers in public relations or exploring careers in public relations. It's a good idea to have maybe a journalism background or a degree in public relations before you get into public relations. But there are so much to do and there is a great variety of things that you can put your hands into, but one final note, you should probably get the idea of starting at the bottom and then working your way to the top. It isn't the type of thing that you're going to own and run your own firm straight out of school, so it takes a lot of hard work but it can be done. I'm Glenn Selig, president of Selig Multimedia and now you know what it's like to have a career in public relations.

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