Techniques of Public Relations

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In public relations, techniques that make press releases look like news events or new stories are often the most successful for businesses. Create a marketing campaign that seems like it is consumer-driven with tips from a PR agent in this free video on public relations.

Part of the Video Series: Public Relations
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Video Transcript

I'm Glenn Selig, President of Selig Multimedia, techniques in public relations. One of the things about public relations, is you don't want people to know that you're engaging in public relations, so if you're really good at it, you can exercise a public relations campaign, and make it look like you're really not doing anything, and part of that strategy involves figuring out a way to get on to TV, get into a magazine, get your name into a newspaper, or your company name into a newspaper, and that may involve the techniques of using something called press releases. That's a message, or a note, or an alert, that you send out to the news media, or that you put out online, so that people know about what you're doing within your company. A well written press release doesn't seem like a press release at all. You want to let people know what you're doing, but you want it to sound like a news article, so when people stumble upon it, or read it, they have no idea that they're reading a press release, or if a news reporter gets it, and maybe is interested in the story, it looks like it's consumer driven. It looks like there could be something for that company, that the consumer might be interested in, one of their readers might be interested in. They're not interested in putting your company on TV. They're not interested in putting your company in their magazine, but they are interested in catering to their readers, or to their viewers, so the best public relations campaigns, are the ones that don't look like campaigns at all. They're masqueraded as news events, and news stories, so that's the best way to figure out, to have a really good marketing campaign, and those are some of the secrets and the techniques involved. I'm Glenn Selig, President of Selig Multimedia.


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