Helping a Marketing Plan

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When creating a market plan, it helps to use every online resource that is available. Focus on increasing a business' personal touch when struggling with a marketing plan with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi I'm John Niemira and I'm here on the campus of Steven Henager College in Salt Lake City, Utah. I want to talk to you today about an inextensible marketing idea. How would you go about helping your marketing plan? When you are just out of ideas you have a couple different ways to go. Let's make sure that you have used all the online options that are available to you, your own website, marketing on different websites like Yahoo and Lycos and Google and that sort of thing, putting up banners on line, developing a new web page, getting help with your web page, to make it pop a little bit more. Next you want to think about depending on your budget of course, think about going t the newspaper, going to advertising for radio, television, yellow page ads, increasing the size of your ads or the frequency of your ads. The next is the personal touch, going out and visiting your potential customers, finding out where they go, where they live, where they do business, their community organizations and your last resource of course is hire a professional, go to a marketing agency, somebody who does this for a living or a private consultant and see what they have for ideas. That is probably your best way to go when there is nothing else left for you. For any more information on this topic or any other business topic you can contact me directly at my e-mail jniemira@gmail.com.

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