Marketing a New Product

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When marketing a new product, it's important to develop a business plan that identifies a target audience and a method of advertising. Decide whether to advertise through the Internet, TV or personal contacts with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi my name is John Niemira and I'm here on the campus in Salt Lake City of Steven Henager College. I want to talk to you very briefly today about marketing a new product. Marketing a new product can be a tough process. If you follow the steps which you should outline in a business plan, I think you will be successful. You first need to develop a business plan and in the business plan you want to detail who your potential customers are, how you will reach those customers and how your budget will allow this to happen. Your business plan and will entail all your products, your new product and anything you have a service or a product and your company. Your business plan will detail your customers, your mode for contacting your customers, whether it's television, online, or personal contacts and will detail how you will reach those customers, who will do it and the time line of when it should be done by. For anymore information in this topic or any other business topic, you can contact me directly at my email,


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