Writing a Marketing Strategy

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The strategy of a marketing plan answers the questions of how a target audience will be addressed and when this process will take place. Discover how to figure budgetary concerns into a marketing strategy with help from a college business instructor in this free video on marketing strategies and plans.

Part of the Video Series: Marketing Strategies
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Video Transcript

Hi. I want to talk to you today about how to write a marketing strategy. The strategy of your marketing plan is the how-to's. Who will be your target audience? How will you actually address that audience? And what modes of communication will you use to address that audience? Will it be through the media with television, newspapers? Will it be billboards? Any one of those modes? Probably yellow pages. Will you use your online abilities and develop a website? Will you advertise on some of your search engines? And some of the free websites out there are also a great idea. Your strategy also wants to include when you're going to do it, how you're going to do it, how much it's going to cost you to do this and to what extent will your budget allow you to do this. Television can be very expensive. Radio can be very expensive. So depending on your budget, will help you to develop your strategy. Good luck on the strategy of your marketing plan. For any more information on this topic or any other business topic, you can contact me directly at my email: jniemira@gmail.com.

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