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Importance of Color for Logo Design

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Part of the video series: How to Design a Logo

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Summary: Color is very important for designing logos, get a lesson in graphic design in this free video.

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By John Moore
eHow Presenter

John Moore has worked as a freelance graphic designer for 12 years. His clients include corporations, authors, small business, and web companies. He has won numerous design awards on a...read more

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"This is John with Expert Village and I'm talking about how to make a logo. One of the next things that you really want to decide is the colors. You want to go to your color pallet and try a variety, don't always limit yourself. I mean you may want to you know if you have a company color that's already established, then of course that's what you're going to go with. But if not you want to give yourself options. There's literally hundreds and hundreds of options. So what I would suggest is to find out, go look at the actual meaning of colors. You know blue typically means more of a sad or somber. Or you can have red, it's a little more passionate. You may want to look behind and look in the dictionary or look up the meaning of certain colors and this could be good so that way if you want to send a certain message. It's a settled way to do it within the color of your logo itself."

eHow Article: Importance of Color for Logo Design