Indirect Marketing Tips for Business

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Run a better small business! Learn how to get people to really listen to your marketing schemes in this free video clip about franchising a business.

Part of the Video Series: How to Franchise Your Business
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Video Transcript

In this segment; indirect marketing, hitting them with a headline, getting the attention of your client in your marketing. First of all, hit them with a headline. Get their attention so that they will begin to read your ad further if it's written material, or listen if it's radio or TV. As an example, in Tidy Maid our first ad said maid service half price we're not kidding. Now, you know that you had to check to see exactly what we did. Within the ad, it was in the yellow pages, it said we did the most difficult cleaning. The kitchens and bathrooms were half the price of full service, but we can do the entire house for a few dollars more. The main idea was to get the telephone ringing. Within the body of your ad, you address anxiety, a fear, or a desire. One of those 3 segments or a combination will be within what product of service you have. By addressing that and selling the sizzle instead of the bacon. In other words, sell the results. In our ads we would say imagine coming home to a totally clean home and you know you have Saturday off to do what you want to do rather than. Say that you're a maid service, that you do weekly service, you do every other week. They know that or you can put it somewhere else in the ad. What you want to do in that body is give them the comfort from what they would get by using your service or product. Last of all, make an offer. Make them call you for a reason or come into your store. That means put a date on a coupon that it expires so that they know that they must act. If you don't, they'll just hang on to it. You'll never see them and you'll never know the results. By the way, if you are using coupons, put a code on there so you know what coupon came in from where so you can measure the results of that. Make an offer, and the offer doesn’t have to be monitory. Many things on websites now they offer you a free media, files and books, things like this that you just download by registering at the website. Keep that in mind for your business or registration and gathering names. It's a marketing tool that costs you absolutely nothing.

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