How to Get a Good Motto for Your Cosmetics Business

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Getting a good motto for your cosmetics business is all about starting with a mission and vision statement. Get a good motto for your cosmetics business with help from an experienced business professional in this free video clip.

Part of the Video Series: Business Advice
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Video Transcript

Hi, I'm Latoya Lo, and today I'm going to talk to you about how to make a good motto for your cosmetic business. First you want to start with what your mission and your vision statement is. If you don't have one, I would suggest that you write one. Once you do that, figure out what it is that you want to tell your consumer. Are you an organic cosmetics company? Is it something that's better for your skin? What sets you apart from the other cosmetics? Another good idea for doing your motto is to research some key words that are being used in the cosmetics industry and then I would use those key words in your motto. If you do that, it will help your SDL optimization just a little bit. And remember, this motto is the why of why you started your cosmetics business.


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