How to Identify Influence Hubs on Facebook

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Identifying influence hubs on Facebook is something that you can do with a few key social monitoring tools. Identify influence hubs on Facebook with help from an expert in consumer marketing in this free video clip.

Part of the Video Series: Facebook & Social Networking
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I'm Kaysha Kalkofen, co-founder and director of Client Services at Sunela, your source for digital marketing. Today, we're gonna go over how to identify influence hubs on Facebook. If you're lucky enough to have a budget to purchase social monitoring tools, such as Marketing Cloud, also known as Radian6, and Moreover Technologies, these tools will provide you data. It is pretty relative, in terms of the influencers and their followers on Facebook, the subjects that they post about, and you can give these net, these tools, the key words, and industries that you're interested in following and they will provide, for you, some ideas in terms of who the influencers are. If you don't have the budget for one of these tools, you can do some of this yourself. A free tool that's pretty handy is Social Mention. In this tool, you can enter a key word that you're interested in, or is related to your industry. Drop down the select social media sources, and if you wanted to do this search specifically for Facebook influencers, select the box for Facebook. This will provide you a report of recent posts on the subject, and who posted the material. Again, this is just going to be based on the recent posts. It won't be anything really historical like you may get with the paid resources. The best way to really get information is to do some grunt work. First, know what key words are important for your industry. If you've done any type of search engine marketing, you probably already know this, however, if you haven't, a tool that's pretty handy is Google AdWords keyword tool. In this tool, you can enter keywords that you believe are important for you industry, or business, or you can enter your website URL. Google will provide you data on those keywords, in terms of search volume and then will also provide for you related keyword searches. Another thing that you can do here that's helpful is to enter in the website of competitors and see what Google finds on their sites. With the keyword list in hand, do regular searches on Facebook for those subjects. See what sites come up most often and look for your competitors. A great way to get ideas in terms of influencers is to start to follow your competitors, or pages that are related to your industry. Like those pages, follow what they post and check out who follows them. So, unfortunately, if you don't have the budget, some of this does have to be done by hand. There isn't really any kind of automatic report you can get from Facebook with this information and you really just have to get out there and do the searches yourself to find those influencers on Facebook. Again, I'm Kaysha Kalkofon with Sunela and we just learned how to find influencers on Facebook.

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