What Factors Make Ad Graphics Effective?

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All effective ad graphics tend to have a few key characteristics in common. Learn about what factors make ad graphics effective with help from a business communication coach and trainer in this free video clip.

Part of the Video Series: Marketing & Advertising
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Video Transcript

I'm Di-Anne Di Re, your public communication coach and trainer. Today, I'm going to teach you what factors make an ad graphic effective. Design is what powers advertising, and it is becoming more and more crucial for a company to have an effective advertising campaign. The purpose of and ad campaign is to bring in new clients, buyers, users and customers. That can be hard, especially today when people are going to be more careful with what they are buying. That is why it is important for an ad to be effective. Here are ten principles of what an ad should consist of. Keep in mind that there are many different types of advertisements and not all of these tips apply to every ad. Number one, get people's attention. A good advertisement must grab people almost immediately. It is very important that your ad can be able to grab someone who glances for just a second. Force people to take a second and glance, instead of simply moving on. Number two, be witty and creative. I know you probably hear this everywhere, but it is very true. It is very important to be witty in an ad campaign. It attracts people and it represents the brand in a positive way. Think about it. If you see an extremely smart ad, you probably want to learn more. A witty ad represents a knowledgeable company. Number three, speak loudly. The louder you talk, the more people here, right? Well, the same concept applies to advertising. You want your ad to say something, and you want it to be heard. A loud advertisement isn't just a big one though. It can be achieved in many ways. Number four, don't make people think too much. One of the common guidelines, especially in web design, is not to make people think. You need to get the message across in a clever way, but it shouldn't make people think too much. A person should know what the ad is saying as soon as they look at it. Number five, stand out from the rest. Being unique and memorable are two essential components of a good ad. Your ad should be unique and completely different than anyone else. Be original. Number eight, give off a feeling. Every company and brand has its own mood or tone. You need to show that in the advertisement. Someone should be able to tell the company's tone by looking at the ad. Number nine, be visual, show not tell. A good advertisement is one which shows instead of telling. How can this be done? Try using a more visual way of representing a concept instead of a text. Number ten, use humor. Use a metaphor when appropriate and depending what type of company. Humor is useful technique of attracting people to an ad. Metaphors can be a great way to add humor. Humor is not always appropriate, and sometimes it just doesn't work for the brand or company, but when it does, use it. Once again, I'm Di-Anne Di Re, your public communication coach and trainer. Thanks for watching.


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