How to Write Focus Group Objectives

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Focus group objectives are very important because they can help understand the problem you're trying to solve. Write focus group objectives with help from a communications professional in this free video clip.

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Video Transcript

Hi, I'm Susan McLennan from Babble On Communications, and I want to talk to you a little bit today about how to write focus group objectives. So the first thing you need to do is you need to understand the problem you're trying to solve. The second thing is you need to understand who it is that you're trying to solve the problem for. Third is you need to understand what information you need in order to solve that problem and he fourth thing is who you can get that information from to help you solve that problem. So once you've got all that, you're actually ready to write your objectives and to do that you're going to want to write down three things. The first thing is your action item and that's really what you're going to do and with whom and the second thing you want to write down is your info item and that is what the specific information is that you need and the third thing you're going to write down is the purpose item and that is why you are doing it, really, who is going to be using this information and why. So let's break that down a little bit more so that you can see it in context. Let's say that we had a client that was at college, so our action item might be we want to get reaction to the school's upcoming fundraising campaign from graduates who are alumni from the last ten years, okay that's our action item. Then the info item might be, well we want to determine what concepts and fundraising pieces from that campaign that they like, what they respond to, what they don't like, what their feelings and beliefs are around each piece, that would really be our info item and then our third piece, the purpose piece, we would want to look at how that information is going to be used. So in this case we might say that the school's development team will use that information to determine which of those pieces they will approve, revise, tweak, discard so that they can have a more successful fundraising campaign. I'm Susan McLennan from Babble On Communications. Thanks very much for watching.


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