What Are Typical Questions for Public Relations Interviews?

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Public relations interviews typically include one of a few key questions. Find out about typical questions for public relations interviews with help from a communications professional in this free video clip.

Part of the Video Series: Marketing & PR
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Video Transcript

Hi, I'm Susan McLennan from Babble On Communications, and I want to talk to you a little bit about typical questions for a public relations interview. They are very different from media interviews and this is your great chance to get your message out on behalf of your brand the way you want it told. The first thing I would say is be careful of typical PR questions because the first thing they tend to do is sound flat, they sound very generic and that actually pushes your audience away. Your goal with an interview like this is to really make the people you are interviewing seem human. Business runs on trust and there's very little of it in the business world these days. So an interview is a great opportunity to build that trust and people buy from people so letting them seem more human is key. One of the ways to do that is to actually ask the question behind the question. Ask them about what they struggled with that led them to invent the product or create the company, anything that lets them seem more real, that's your primary goal. Thanks very much for watching. I'm Susan McLennan from Babble On Communications.

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