In the past, a grand opening for a salon often took place with friends and family showing up to help out the owner, and maybe a small advertisement in the local paper. Nowadays there are many opportunities to advertise using innovative technology and creativity. By using the Internet to your advantage and tying it in to print advertising in such marketing materials as business cards, you can drive customers to your salon and track interested parties for future success.
Set Up a Website
In today’s electronic world, a website is a great asset to a salon. Advertise your grand opening by branding your salon with distinctive graphics and catchy copy. Include a hard-to-resist promotional offer, like a free service for the first 20 customers. Make sure to have a detailed roster of services, with basics like haircuts and blow dries. If you have any specialties, like hair extensions and facials, be sure to list them. Include pricing. Showcase your professionalism by including information about hair and skin care that is of interest to your target audience.
Use Tag Technology
Once the salon website is established, get the word out about your grand opening with Tag technology. Tag is a special kind of graphic that acts like a barcode. A Tag graphic can be placed on your business card or newspaper advertisement. The consumer can then use a Smartphone to scan the Tag and open up your website, instantly. Tag also has the advantage of giving you in-depth market analysis so you can follow up on your leads by tracking consumer interest in your company over time and by geographic location. Before the grand opening, hand out business cards with your Tag logo and put a Tag on your advertisements in the local newspaper.
Set up a Remote Broadcast
Speak to your local radio station and see if they would be willing to set up a remote broadcast from your salon on grand opening day. If they agree to partner with you, you can expect the host of the radio program who will attend to announce the remote broadcast in the days before the opening. When presenting your idea to the station, be sure to mention any special events planned for the day, like demonstrations, seminars and giveaways.