You can build the fund-raising walk into a fun social event by tying it to a holiday or theme. Build interest in a fund raiser by including the right amount of attractions, but not by overloading the event with too many activities.
If you don't want to cover a large area and deal with traffic safety concerns, plan a cake walk. You need sponsors to donate cakes for the cake walk. Each cake receives a number. The people who participate in the fundraiser will pay for numbers in order to stand by a cake during a drawing. When a cake number is drawn, the person standing by that number who has bought a ticket for that number wins the cake. Sell chances to win cakes in every round.
Another way to get people involved in your fundraiser is to invite them to bring their four-legged friends. Just like with a walk with traffic safety concerns, you need to manage risk. Depending on the location of this walk, you might buy event insurance, especially because dogs could potentially bite the event attendees. To deal with this expense without negatively impacting how much money you raise, you can seek corporate event sponsors or hosts for the event that provide event insurance at an affordable rate. For instance, public institutions and public venues might sell affordable event insurance through their customary insurance provider. Dog owners should also be responsible for keeping their own dogs on a leash. You can get donations of water and doggie cleanup supplies. Design stops along the course to sell food, beverages and wares as well as entertainment and games. People can make pledges for dogs completing legs of the course or the entire course.
A twist on a charity fundraising walk is to organize walkers into teams. Your relay walk can take place on an oval track at a local school or around a nature or walking path in a local park. Teams must keep one of their walkers in the race at all times. They raise money for their own team in advance and plan logistics such as outdoor furniture, shelter, uniforms, supplies and refreshments. A relay event becomes an annual event such as Relay for Life by the American Cancer Society. Vendors can also organize tents at a relay, and you can arrange for musical entertainment for peak times, such as the start and finish of the race.