Martial Arts Marketing Ideas

Marketing can be key to the survival of any martial arts school.
Marketing can be key to the survival of any martial arts school. (Image: Martial arts winner image by Warren Millar from

Students are the lifeblood of any martial arts studio or dojo. For a studio to thrive, new students must be attracted. In order to spread a studio's technique and style to as many people as possible, it is important to market the dojo. There are several ways to market a dojo.

Develop an Angle

Does your school offer martial arts training for competitive fighting? Or martial arts training for street defense? Martial arts for fitness? Martial arts for confidence and self-improvement? Putting a spin on any kind of martial arts training being offered will help to sell it to potential students. Identify what is innovative or unique about the training being offered and highlight those aspects in all of your promotional materials and dealings.

Demos and Exhibitions

Forming a demo team with the top students in a school is a good way to market a martial arts studio. Most local schools will allow you to come in and perform a demo or exhibition for their students. You can also contact local movie theaters when new martial arts films are released to see about performing demos in the lobby or in front of the screen before or after showings.

Printed Materials

Having well designed printed materials like cards and fliers is essential in martial arts marketing. Make sure that they are colorful, eye-catching and have all the relevant information regarding what sort of classes and training is available. Also clarify what age groups are welcome and list some of the benefits of studying the martial art. Place the cards or fliers near bulletin boards, outside martial arts stores or anywhere potential students are likely to pick them up.

Web Presence

Having a good website is key to marketing any business today. Martial arts are certainly no different. A good website has the potential to convey a lot of what is available at your studio. You can post videos of students training and the instructors doing demos. You can also post video testimonials from students and teachers explaining the ways in which martial arts has benefited them. Your website should also contain all the pertinent information regarding location, contact information and class schedules.

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