Media Communication Tools

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Media communication tools have expanded with use of the Internet.
Media communication tools have expanded with use of the Internet. (Image: internet image by peter Hires Images from <a href='http://www.fotolia.com'>Fotolia.com</a>)

There are a wide variety of ways to get your message out. Historically, media communication was limited to the traditional press release and press conference. However, with the birth of social media, an entire new way to reach the media developed. The use of email, Facebook, MySpace, Twitter, and blogging created a whole new language and vehicle to be heard.

Electronic Media

New ways of reaching the media arose with the birth of the Internet. Email created an entirely new way to blast a message far and wide, and media communication changed and grew. Now, blogging provides a new way to be heard by not only changing the type of communication but the language used. Twitter, Facebook, and other social media tools provide networking experiences and an opportunity to use these tools in new and inventive ways.

Internet changed the face of media communication.
Internet changed the face of media communication. (Image: computer image by blaine stiger from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Traditional Media

Traditional media messaging included the use of television, radio and newspapers. Commercials and print advertising were and still are excellent methods of reaching the masses.

Radio and television are good communication tools for reaching a wide audience.
Radio and television are good communication tools for reaching a wide audience. (Image: Television satellite camera antennas image by Stephen Orsillo from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Mail

Email is not the only tool for communication. United States Postal Service mail is still widely used for direct mailing, slate mail (particularly popular during campaign season) and coupon advertising.

The mailbox is a widely used communication tool.
The mailbox is a widely used communication tool. (Image: e-mail image by fotoman_65 from <a href='http://www.fotolia.com'>Fotolia.com</a>)

Press Conferences

Press conferences, press releases and media advisories are useful communication tools when the message can be delivered in person to an audience of reporters or consumers.

A press conference garners media attention.
A press conference garners media attention. (Image: conference image by Salem Alforaih from <a href='http://www.fotolia.com'>Fotolia.com</a>)

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