Display advertising uses size, color, illustrations, photographs and graphics to catch and keep the reader or viewer’s attention, according to All Business. Companies can choose from the three main types of display advertising: print, free-standing and online display advertising. Depending on the company, the different types of display advertising will have different effects on the potential audience.
Outdoor Display Advertising
Outdoor display advertising includes billboards and transit posters, according to the Encyclopedia of Business. The typical purpose is to direct customers towards a particular business. This type of display advertising needs to contain brief written copy because the exposure people receive to the billboard or transit poster is brief. With an efficient use of graphics and headlines, communicating a message at a glance is possible, and that is the purpose of outdoor display advertising.
Print Media Display Advertising
Display advertising in magazines and newspapers is a different type of display advertising than what you will typically find outdoors. According to the Encyclopedia of Business, print media’s display advertising can reach a larger, more specified target audience. An advantage of display advertising in a magazine, newspaper, the Yellow Pages or through direct mail is that the company or publication can advertise anything they choose, including cigarettes, liquor and contraceptives.
Online Display Advertising
According to the Internet Advertising Bureau, online display advertising began as a way to fund websites without asking users to pay for the use of the site. Today, ads still help pay for sites to function, but they been scaled back from the previous 40 ads per page. Online display advertising is available in many forms--from banner ads on a website to a block of space on the side. Still new to the advertising scene, online display advertising is becoming more common in company budgets, according to the Internet Advertising Bureau.