Advertising Design Tips

Design is a cruical part of advertising.

Graphic design is an important facet of presenting visual messages in advertising. Whether in printed ad placement, billboards or other signage, your designs must always be recognizable communicative subdivisions of your message or of the product, service or individual they represent. From large budget advertising campaigns to small-scale promotional initiatives, this synchronicity can be achieved using a few simple guidelines when creating your visual campaign.

Consistency

Artistic uniformity is paramount when conceptualizing advertising designs. Choose a simple yet recognizable logo for your product or brand and include it in all of your designs, and place it in the same location of each ad. While the textural message and design focus of your ads will vary, viewers will know that the ad represents your particular brand or product when they see your logo. Choose a basic design layout for all ads that are to be inclusive in the same campaign and make this symmetry recognizable to the naked eye.

Vivacity

Within the scope of your basic design layout, your design must be inclusive of an eye-catching detail that will attract viewers. Use words in text that convey emotion and benefits. The focal point of your design can include a multitude of subjects, objects or even written messages. Many ads focus on the particular product or service in action. Other campaigns convey the frustration or problems that arise when your product or message is not used, a strategy that suggests the necessity of your product or message to the viewer. While the focal point of your design must be eye-catching, make sure it retains clarity and is not muddled in artistry or symbolism.

Clarity

Many advertising designs are viewed by potential consumers for only a few seconds. Get the most out of your ad's readability by arranging text and artistic elements in a clear and concise manner. If your ad design is constructed in a confusing, distracting or questionable manner, viewers will quickly attribute these negative characteristics to your product, company or message.

Focus Testing

If possible, create smaller template advertising designs and present them to a focus group before commencing production on your large-scale design initiatives. This group can include a sampling of your target audience or even members of the general public. Query your focus group regarding the clarity and overall scope of your design. Ask them what is effective and what isn't. Eliminate confusing or unclear elements so that your final product is as concise as possible.

References

• Score: 5 Tips on Advertising Basics
• Outdoor Advertising: 5 Tips
• Advertising Design Tips & Resources