Sending a company newsletter weekly or monthly can be a great way to communicate new ideas. If you send the newsletter to customers, you can spotlight parts of your business or introduce new products. If you send the newsletter to employees, you can build a sense of common purpose and pride in the company. You can send a printed newsletter, or you can send a newsletter via email.
When publishing a business newsletter for your customers, clients and partners, you can use advertising promotions and specials to build business. One great way to do this is to include a coupon or e-coupon. (Even if the coupon only showcases your normal rates, it will make your readers think they are getting a deal.) Giving coupons also lets you test the effectiveness of your marketing, if you keep track of how many coupons are redeemed and by whom.
Ask Your Readers
If you're short on ideas, or you're not sure what people want to read about, ask your readers to send in their own submissions or questions. This can be particularly effective if the newsletter is sent throughout your own office, because it gives employees a chance to present feedback or business ideas.
Interview an Expert
Interviewing an expert in your subject matter is another way to generate content and add a reputable name to your newsletter. Plus, the expert might have ideas you had not considered. If the expert actually writes the column, that can take some of the workload off you for creating articles for the newsletters.
If your company does an employee of the month program, or employee of the quarter, including that information in the newsletter is a great way to make other employees and clients aware. It lets you give positive reinforcement to employees and let others know about their valued accomplishments.
- Photo Credit mouse and keyboard image by PinkShot from Fotolia.com
How to Get Ideas for an Employee Newsletter
An employee newsletter is an efficient means of sharing information within an organization. Besides office news, you can also use the newsletter...
How to Write an Employee Newsletter
Writing an employee newsletter can be a lot of fun, but it's also a big responsibility. Writing the newsletter requires research, writing...
How to Write an Effective Executive Spotlight Newsletter
An executive spotlight allows you to write a small feature article on one of your company executives. You can choose to profile...
How to Create a Newsletter Using OpenOffice
Newsletters are a way to connect with employees, group members or fellow enthusiasts. A snappy newsletter can provide quality information to its...
Newsletter Theme Ideas
A newsletter is simply a publication with articles, photos and stories written for a specific audience. The theme of your newsletter will...
Newsletter Layout Ideas
Corporations, nonprofit organizations, schools and even families use newsletters to share news, ideas and events. Newsletter layouts may vary depending on the...
April Newsletter Ideas
Coming up with new themes for a newsletter can be challenging. The month of April is associated with many holidays, which allows...
HR Newsletter Ideas
To get ideas for a Human Resources newsletter, it's good to take a look at the job description for a human resources...
Ideas for Naming a Work Newsletter
Starting a newsletter requires numerous decisions, including determining what it will be called. Whether your newsletter goes out to customers or is...
Fun Newsletter Topics
Whether your newsletter is for a church, a power tool enthusiasts’ club or the bougainvillea society, readers find it most engaging when...
Good Names for a Newsletter
With the rise of the Internet and digital publishing, it has become more appealing and more technologically feasible, for the average person...