Starting a mail order sales business can be a profitable start-up for a part-time or full-time entrepreneur. Selling everything from gift baskets and informational products like e-books and reports to baby clothing and jewelry, there are wide varieties of products available for mail order sales. The advantages of starting a mail order sales business are abundant and allow an entrepreneur to grow his businesses at his own pace.
Low Start-Up Costs
Mail order sales businesses don't require storefront, massive amounts of employees, office supplies and equipment. If you run your business from home, the most you'll need to get started is a telephone and a computer with Internet access.
Sell Customers Convenience
Busy consumers everywhere appreciate the ability to pick up a catalog or visit the website of a favorite store, rather than traveling to the mall, standing in long lines and crowds. A mail order sales business gives consumers a convenient option that allows for shopping during lunch breaks, between meetings and even at night.
Ability to Reach Large Markets
Unlike brick-and-mortar stores, mail order sales businesses can be run online and reach customers from state-to-state with the push of a button. With unlimited customers, there's a greater opportunity to increase overall profitability and obtain a diverse group of loyal customers.
A mail order sales business can be tailored to fit individual interests. Sell the items of your choice and customize your selections based on the customers you plan to target your marketing efforts.
Whether you want to run your business part-time or full-time, it's up to you. There's no requirement that you open specific hours like with a brick-and-mortar store. Your online store can be available to customers 24 hours a day.
There's no need to hold onto inventory. Many manufacturers offer drop-ship programs, where mail order sales businesses use websites to promote products directly to customers who can make purchases online. Once an order has been placed, the manufacturer is alerted and the product is shipped directly to the customer. Drop-ship programs help to eliminate the tedious process of packaging and shipping items each time an order is placed.
Multiple Order Methods
Customer can order through catalogs, online, through email, and even place orders by fax, depending on the options each mail order sales business provides. The convenience of ordering any time, by various methods, is a highly marketable aspect of running a mail order sales business.