What Factors Drive Demand?

No business can exist without a demand for its products.
No business can exist without a demand for its products. (Image: Jupiterimages/Goodshoot/Getty Images)

The most conventional way of driving demand higher involves expanding the consumer base. Demand correlates directly to supply, so any operation has to have the initial financial means to expand as the consumer base grows. The key to success lies in the way in which your organization acquires these new consumers to purchase that product or service.


Whatever the industry, the business principles remain the same; researching the positives and negatives of your industry is a key starting foundation. You must also cater to the size of the industry and the characteristics of your main competitors. The one key question to researching your customer demand lies n finding out how you differentiate yourself from the other competitors in the industry. Also perform research on the size of the specific industry and the possibility of adding another business within it. An innovative business will direct this research toward initial consumer appeal.


The price of your product should correlate with the current industry demand. If the general consensus in the industry calls for a certain cost for service, use this rate as a guideline: Offer a superior product and charge your consumer a slightly higher rate, or attempt to undercut the current industry pricing to create higher customer demand. Both methodologies have benefits to driving demand higher, although with the price devaluation you must take care not to tarnish the brand image or undercut your own profit margins.


Investing in new process technologies that allow greater efficiencies to the organization and the consumer raises the opportunity to drive demand higher. Innovation in your product allows your business to add a new dimension to the industry, which in turn raises consumer awareness along with demand.


Another key to driving demand higher lies in getting your brand name out there to the public. By using effective marketing strategies, you can expand your customer base, which in turn will push a higher demand for the product. Tailoring your marketing strategy is an important step toward driving your product demand higher. Its purpose lies in creating a higher level of interest for the business whilst also remaining cost effective toward your profits.

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