Advertising is a part of everyday life, even for people who make conscious efforts to ignore it. Through television, periodicals, billboards, daily mail and radio, the products and services of companies are proselytized in an effort to make sales. Advertising is a billion-dollar industry and careers in advertising can be lucrative and promising, particularly for those with degrees in the field.
Without a Degree
Entry-level careers are designed for those who may not have a college degree or who may have a degree but not a great deal of experience in a particular field. In advertising, these careers include account executives, advertising assistants and advertising coordinators. The duties of these careers range from making sales calls and researching products to monitoring the response a product receives. According to Careers-in-marketing.com, starting salaries in advertising are low compared to other fields. Starting salaries for account executives (including assistant account executives) begin at $28,000 and can reach as high as $75,000, according to Careers-in-marketing.com. Salary.com states that the median annual salary for advertising coordinators is $51,000 as of 2011.
Bachelor's Degree in Advertising
With a bachelor's degree in advertising, individuals can work in both entry-level careers and management positions. Those with bachelor's degrees may create copy and layouts for promotions, develop and operate software and oversee creative teams. It is important to note that some individuals with bachelor's degrees in advertising work in entry-level positions. Others with bachelor's degrees work in management positions as art directors and executives earning from $75,000 to $200,000.
Master's Degree in Advertising
Since the required coursework for master's degree programs in advertising includes marketing strategy, international advertising, brand communication and consumer behavior analysis, those with a master's degree in advertising often become managers, either advertising and product managers or public relations managers. Advertising managers may make upward of $63,000 annually depending on the size of the agency and the field ($100,000 annually for information technology and telecommunications). Public relations managers may earn as much as $70,000 yearly. Product or brand managers may earn upward of $75,000 yearly.
A doctorate degree in advertising can lead to careers as a college professor or top-level executive. According to a 2010-11 survey by the American Association of University Professors, the average yearly salary for professors with a doctorate degree is approximately $128,000. Top level executives in advertising may earn six-figure salaries in addition to thousands of dollars in bonuses.
- MC Marketing Charts: 2007 US Advertising Expenditures Wrap-up: Spend Up Just 0.2%
- Careers-in-Marketing: Advertising & Public Relations-Salaries
- Webworldarticles.com; How Much Does An Assistant Account Executive Make; Liam B. Tar; April 2010
- Salary.com: Advertising Coordinator
- Education-Portal.com: Bachelor of Advertising-Degree Overview
- Masters in Advertising: What's your Average Salary with Masters in Advertising?
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