A static Web page is an Internet site that displays the same content for all users, instead of providing individualized content tailored to each user, and that is not updated often. Static Web pages, which are sometimes called flat pages, contrast with dynamic Web pages, which are updated frequently and provide information customized for individual users.
The initial development of a static Web page is a simpler, less time-consuming process than the creation of a dynamic Web page because it does not require sophisticated programming skills. Static Web pages only require an understanding of a basic programming language, such as HTML, and can be done by site designers relatively inexpensively. Dynamic pages, in contrast, use scripting languages such as PHP and ASP that require more programming experience and knowledge and more time. The relative simplicity of the development phase makes static Web pages appealing to users who are mindful of keeping initial costs down.
Static Web pages often are used for sites that are geared toward providing a stable offering of information to visitors -- information that is not likely going to need to be updated or altered for an extended period of time. For instance, the Web site for a specific business might have static Web pages that detail its services, its company history and its executive team. Static pages are also good for displaying the products and services of a business.
The static Web page has many disadvantages for site owners who want to create an atmosphere or appearance of interactivity with visitors because there are no options for creating an interactive atmosphere on a static page with customized content for individual users. Static Web pages also cannot access user information the way that dynamic web pages can, meaning site owners lose the opportunity to learn more about the people who are visiting their site.
Updating a static page requires the user to know the relevant programming language and to be able to make changes using the code that is embedded on the static Web page. It is a much more laborious process than updating a dynamic page, which, though more complicated to design, is user-friendly and can be updated routinely by users with no programming experience or knowledge. The owner of a static Web page would need to know the programming of their page in order to update it or they would need to pay a designer to handle it.