One way to show your appreciation for a client who brings you business is to offer her a tangible token of appreciation. Your business will grow if you secure the kind of customer who refers your services and products to others by word-of-mouth, and you'll keep that same customer spreading praise by letting her know her kind words have not gone unnoticed.
Coupons, Discounts and Gift Certificates
Reward the customers who bring you the most business with discounts on future products and services. Offer a percentage off your customer's next purchase if she refers a friend or family to your business. Reconnect with a client who may be due for a service call by thanking her with a free estimate or sample. Promoting your products at discounted rates is one benefit you can offer to to customers who have shown you loyalty and referred your company for years.
Large orders and time-consuming projects involve planning on both the part of the customer and the company providing the goods and services, especially in the case of complicated deliveries and deals, where situations may not have gone according to plan. Say thank you with a goody-filled gift basket when expensive projects come to a finish. Chocolates, fruit, cheese and crackers are just a few ideas for edible gifts that will keep your clients in good humor and good relations.
Flowers are one gift that need no explanation. A hand-delivered bouquet speaks volumes of thanks and gratitude. Let the arrangement reflect the colors and themes of the season, so clients have the option of leaving your gift on display in an office setting. Include a card that sports your name and company logo. This not only shows your customer how much your business appreciates her loyalty, but gives her associates an opportunity to see how you treat your business relationships as well.
A hand-written note expressing your gratitude is one of the simplest ways to thank a customer for a referral. If your business is in its fledgling days, when every dollar counts, expensive thank-you gifts are not always an option. Customers will recognize the time and thought behind a hand-written thank you. Once you see that a client offers you repeat business and brings you constant referrals, include a gift certificate or gift card along with your thank you. It's because of your loyal customer that your growing business continues to expand. A loyal customer will be glad to see you recognize he's partially responsible for your success.