Serving the similar purpose of a brochure or flyer, a pamphlet is a concentrated amount of information used to educate or persuade the public. Typically in book format, consisting of pages folded in half and stapled down the center, a pamphlet should have a long shelf life. When creating a pamphlet to showcase a product, inform the public or push an issue, Include information that is not date-sensitive.
Fitting all of your desired copy in a small ad spot or radio ad can be tricky, and you can avoid eliminating important information by producing a pamphlet. For an advertisement, aim for four to six pages of evidence to support your claims about why consumers should use your company. Approach the pamphlet much like you would approach a brochure, including images and dividing it by topics, products or services. Catch your readers' eyes by using interesting colors and fonts.
Use a pamphlet as a tool to teach your public. Nonprofits, government agencies and corporations alike may, at some point, resort to the aid of a pamphlet to educate their audience. An educational pamphlet can increase public awareness, targeted toward growing issues or concerns or provide lighter bits of information you think your audience will find interesting.
Explain product assembly or showcase your product in pamphlet format. For assembly instructions, number each piece and use the number as a reference when explaining assembly. Carefully explain the process in step-by-step format and include pictures if available. To showcase a product, splurge on color print and try a glossy paper. Include surrounding view images of your product and explain its capabilities. Answer the question, “What makes this product different?”
Commonly taking the platform of political or religious convictions, propaganda pamphlets are used to push an issue. Take the time to do your research and support your position with properly researched statistics and convincing information from reliable sources. Retrieve your information from scholarly resources, or try completing your own research by conducting surveys. Aim to be credible and objective by weighing out both sides of the issue for the reader.
- Photo Credit Justin Sullivan/Getty Images News/Getty Images
How to Design a Pamphlet
A pamphlet is a small package that can carry a big message about your products and services, your passions and beliefs, or...
How to Make a Travel Brochure for Kids
Travel brochures for kids can help teach young people about different places in the world. They can also entertain children when their...
How to Make Tuition Pamphlets in Microsoft Word
Microsoft Word is a great program for all sorts of business needs. Whether for a small business or a big business, Word...
How to Make a Math Brochure
Math is a very important subject as it is widely used in all aspects of one's life. Virtually all careers require math...
How to Fold a Paper Brochure
Also called a leaflet or a pamphlet, the paper brochure is a staple in advertising because it is cost-effective and easy to...
What Weight of Paper Is Used for a Good Brochure?
Paper weight is determined by the weight of a ream of paper, which is 500 sheets, based on the type of paper...
Pamphlet Design Ideas
If you are a sales person or small business owner, it is important to have pamphlets to use as leave behinds at...
Brochure Paper Types
There are many types of paper that can be used for printing brochures, and the type you want to choose depends upon...