Compact and informative, brochures convey your message quickly and cost-effectively. Creating brochures is a relatively inexpensive form of advertising that highlights the points you want noted. Brochures aren’t the solution to every issue, though, and before you print them, you should make certain it will accomplish your objectives.
Advantage: Flexible Designs
Brochures may be compact, but they are flexible when it comes to design. A company can choose the placement of graphics and text, the concept or area each fold will represent, and the amount of information provided on the brochure itself. You can find numerous brochure designing programs and templates to use when creating your own brochure.
Advantage: Advertising Benefits
Brochures are small, allowing you to place them on doors and car windshields, hand them out to passersby, and place them in your reception area where visitors can easily take them. they can also be placed in point-of-sale displays where your product is sold. Due to their size, people will be more likely to hold onto a company brochure than a fli\yer, which appears more disposable and requires folding.
Advantage: Saves Time
Unlike typing a full letter to a customer answering an inquiry, sending a brochure that contains the requested information saves time and generally exposes the customer to a great deal more information. You don't have to customize brochures or address them specifically to a customer. You can pop a brochure into an envelope and mail it out to potential customers without hassle.
Disadvantage: Printing Expense
Brochures may offer advantages like flexibility of design, but printing them still incurs some costs. Because they're so easy to distribute, you may print a great deal more to be confident of reaching enough people. Prudent management also requires brochures to be reprinted when the information they contain becomes outdated. Some companies print brochures that don't include information like pricing, which can change frequently.
Disadvantage: Limited Space
Brochures are small and are limited by the amount of space available to showcase a company or product. Brochures feature small paragraphs and bullet points, which often may not be sufficient to make a sale. Many companies use brochures to supplement their other sales activity.
Disadvantage: Environmental Concerns
A brochure, even when printed on recycled paper, is not an environmentally friendly means of advertising because a single brochure generally reaches a single customer. By contrast, a radio message reaches thousands, and those that fall on deaf ears are not added to the garbage stream. In addition, inventories of brochures are not always exhausted before they expire or require changes, and therefore are a waste of paper, toner and ink.
- Photo Credit Jupiterimages/Creatas/Getty Images
Advantages & Disadvantages of Advertising
Advertising allows message control and the potential to reach a large audience, but costs and uncertain results are drawbacks.
Advantages and Disadvantages of Printed Materials
These days there are a great number of choices for marketing. Printed materials including brochures, flyers, direct mail postcards and large format...
The Advantages of Using an Educational Poster
Educational posters are widely used in classrooms from kindergarten all the way through high school. The presence of colorful posters brightens otherwise...
The Advantages of Lithographic Printing
Many commercially-printed books, brochures, business forms, catalogues, labels, letterhead, newspapers, magazines, posters, product packaging and stationery are produced using offset lithography. Other...
Marketing Flyers Advantages & Disadvantages
Many companies and individuals use fliers to promote their products or services. Fliers are usually printed on one page. Some companies print...
How to Make an Effective Brochure
Making an effective brochure requires conveying the feel and ideals of the business into the brochure, being concise and brief, and offering...