A trip to the local farmer's market is a delight to the senses. Fresh produce is available in abundance straight from local farms. The advantages of shopping for locally grown foods are the price tag and freshness. The reduction in price stems from farmers not paying for large scale shipping in climate-controlled trucks and can skipping the middleman, passing the savings on to the customer. Setting up your own table at the farmer's market should be done with care and attention to detail. A poorly set-up table quickly deters potential customers.
Cleanliness is an important factors when selling food items. Nobody will consider eating soiled food that doesn't look well-kept. Yes, it grows in dirt, but customers don't want to envision that dirt on their dining room table when they imagine the dishes they'll make with the food the buy from you. Wash your produce, clean off any debris and keep your table and all surfaces clean.
When you want to sell your produce at the farmer's market, make your goods look appealing and organized. People don't want to sort through a bucket of mixed fruits or vegetables. Separate and categorize your produce into individual display containers. Don't throw out bruised or bad-looking items; you can still sell them. Separate the duds from the diamonds by placing them in a bin on the side and offering them at a highly discounted rate. Some customers look for deals on fruits and veggies to make juice.
Pricing is everything when it comes to doing business in a competitive market. You have to know what your competition is charging and price your product at or slightly below the competition. You don't want to lower the bar too much, however, as that will only result in losses for everyone. Provide discounts like buy two, get one free to encourage sales.
If you want to see your customers return and build a good reputation for your fresh produce, maintain a friendly and approachable demeanor. People get turned off of doing any business with you if they don't feel you're friendly, easy to get along with and honest. Make small talk with your customers and hold brief conversations with them. This builds a good rapport and will have them searching for your table at next week's market. If you know you have a good product on hand, offer free samples to entice the potential customer to buying from you.
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