What Are the Benefits of an Internal Employee E-Newsletter?

Use internal communications to motivate your employees.
Use internal communications to motivate your employees. (Image: Jupiterimages/Photos.com/Getty Images)

Internet employee newsletters are created and distributed by nonprofits and commercial businesses. Advancing technology, particularly the Internet and email tools, makes it easy for employers to keep in touch with their employees using internal employee newsletters. When newsletters are distributed to an organization’s workforce on a regular basis (weekly or monthly, for example) employers build trust with their workers.

Communicate with Employees

Employers use internal employee newsletters to inspire their employees to raise their performance levels. For example, an employer might interview an industry leader in its newsletter and highlight motivational quotes that the industry leader makes during the interview. If the industry leader is respected by the organization’s employee base, the interview can inspire employees to stay engaged in projects and assignments they are working on. Additionally, senior business leaders can use employee newsletters to update workers on upcoming initiatives and team-building events such as picnics and holiday celebrations. Because the newsletters are viewed only by employees, managers can provide details around these events without divulging the information to clients and consumers.

Spotlight Top Performers

Create internal employee newsletters to spotlight top-performing employees. For example, senior leaders can construct a two- to three-paragraph bio or short interview on sales managers who secure new client contracts at a rate that is 20 percent faster than management expected and who also volunteer at local charities. Achievements these employees make at work and in the community help other employees to see that work-life balance is possible at the organization. When senior leaders include photographs of the employees with the write-ups, it adds a personal touch. Colleagues of the spotlighted employees realize that management values employee contributions, whether those contributions are made at work or in the community.

Introduce New Products and Services

Senior business leaders who want to introduce new products and services to their employee base can do so using internal employee newsletters. They can show employees photos of the new products and describe new services that the organization is launching. After newsletters are distributed to the workforce, employees tell their families and friends to look for the products and services on the market. Employees remain educated on what the company is doing and understand the connection between the launch of the new products and services and procedural, work hours and job-assignment changes their department supervisors implement.

Familiarize Workforce with Senior Managers

If organizations create short bios with photos of senior business leaders in internal employee newsletters, the senior leaders appear more approachable to employees. Newsletter creators can use humorous quotes or tips from the senior leaders to help employees get to know their bosses. This builds trust and establishes rapport between managers and employees.

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