A flyer is a marketing piece companies use to communicate information about their businesses. Flyers can be used in a number of ways. You can send them as direct mail; post them in places your customers frequently hang out; or drop them off door-to-door. Regardless of the delivery strategy for your flyer, you can use several tips to help increase the effectiveness of your campaign.
Before you start developing a business flyer, you need to begin with your end goal in mind. Write down specific objectives you want to accomplish with your flyer. You may want to increase sales of a specific product, draw customers to your website or get people to sign up for an event.
Write a Compelling Headline
Some companies make the mistake of simply placing their company name as a headline. Your headline is the most valuable part of your flyer because it entices potential customers to keep reading. A tip for creating great headline flyers is to communicate the most important benefit of your product or service. For example, "10 Ways to Lose 10 Pounds of Fat This Year."
When writing the content for your brochure, write in simple, concise terms. Don't use big words for the sake of using big words. Find the most simple, easy-to-understand way to say each sentence. Communicate essential information your reader needs to know: who, what, where, when and why.
While writing simply is important, that doesn't mean you shouldn't dismiss persuasive writing techniques. To write persuasively, think about the end user of your products and what that product will do for her. For example, if you are hosting a conference that teaches women how to lose weight postpartum, you want to communicate the biggest benefits of attending the conference in your flyer.
Include a Call to Action
A call to action is an essential part of any marketing piece, including flyers. Your flyer should end by asking your reader to take some type of action, whether it be visiting your website, placing an order or signing up for your newsletter.
Work With a Professional
If you don't have experience creating flyers, hire a graphic designer and copywriter to help you. An unprofessional-looking flyer can have a negative effect on your business. When in doubt, talk to a professional who has done it before.
Know Your Audience
When using flyers as marketing tools, it's imperative to know who your target audience is. Conduct research about your target customer by searching United States Census data online, going to your local library and observing current customers interacting with your product. Use that information to create a flyer that appeals to your specific audience.
One small error can ruin an otherwise great flyer. Read and re-read your flyer several times before sending it out. Ask a colleague to read it too, so you get a second set of eyes on it.
Include Contact Information
Sometimes customers will read your flyer and want more information. Make it easy for them by including your company name, address, phone number, fax number and email address.
The only way to determine if flyers are an effective marketing tool for you is to measure how they directly impact your business. This should tie back to your marketing goals. For example, if your goal is to increase web traffic, measure the number of unique visitors you get before and after sending the flyer.