Get into the bubble bath business and you’ll offer luxury for next to nothing, a marketing promise few businesses can make these days. As with any toiletry product, your bubble bath enterprise needs more than hot water to make it into consumer shopping carts, but if you invest time and energy in your vision, you’ll soak up profits down the road.
A Solid Bubble Bath Formulation
Perfect your bubble bath recipe using quality ingredients. Typical bubble bath products are made of distilled water, liquid glycerin and castile soap, plus essential oils like lavender, chamomile, spearmint and citrus. It’s a great idea to test your bubble bath products on friends and family – if they’re willing to be totally honest about their experiences using products in your bubble bath line -- so you get real feedback.
A Competitive Analysis and USP
Scope out the competition. Study product names, formulas (by law, they must be printed on the bottle or label), fragrances, prices and marketing messages. Figure out your Unique Selling Proposition (USP) – a benefit or feature that no other bubble bath product offers – and use that USP as the basis for your marketing efforts and brand identity.
Laboratory Test Results
Hire a local laboratory to test your bubble bath. This independent assessment will point out potential problems related to shelf life and the possibility of allergic reactions in hypersensitive people soaking in your bubble bath. Such warnings will wind up on your packaging, but if you explore all risks before you proceed, fewer surprises await down the road when it’s too late to remedy them.
Package your bubble bath. Clear glass is usually light sensitive so if there’s anything in your bubble bath formula that could be altered by light, choose colored glass. You can’t avoid this issue if you bottle with plastic, by the way. Some types also react to light resulting in a chemical change in the ingredients, so this is another reason to work with an independent laboratory, if only for verification that the vessel you’ve chosen will safeguard your product.
The Right Label Design and Copy
Hire a designer to create your labels. Write copy that includes ingredients listed in order of their amounts (e.g., if distilled water is your prime ingredient, it comes first). Avoid using the words “organic” and “natural” unless you’re confident you can back this up. Add warnings. Include romantic marketing copy. Compute the cost of ingredients, packaging and your time to determine a retail price for your bubble bath and you’re ready to take your elixir to market.
Viable Markets For Your Products
Sell your bubble bath. Consider local craft fairs at holiday time when shoppers purchase bath and body gifts for friends and family. Farmer’s Markets, open all summer, are great venues to sell your product. Aim higher: Get shelf space in small boutiques or sell your bubble bath on eBay, using networking tools to spread the word. Launch a website if you’re ambitious, but be prepared to ship and handle payments if you use Internet-based resources to sell your products.