Marketing Tools for Decision Making
Before managers make crucial decisions in the workplace, they have to be able to gauge how effective their decision is likely to be. It can cost a lot of money if the wrong decision is made. This is where marketing tools come in. Marketing managers can look at many factors before making informed decisions on how to improve the company's visibility, reputation and overall profit. Many firms use four commonly used tools.
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Search Engine Optimization
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SEO is one of the most popular marketing methods businesses use online. This can help you gauge your company's popularity compared with other companies that provide a similar product. Your website is compared to other sites based on how many times links have been clicked to your site. There are some free and paid marketing tools to let your know how your business ranks in the online marketplace.
Quarterly Revenue
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One of the most conventional methods for decision making is determining quarterly revenue in relation to marketing campaigns. For example, if your company runs television ads only and your products sell quickly, you know this is likely the reason. However, if you run several marketing campaigns, such as print ads, billboards, online ads and TV ads, you will likely have to ask customers how they heard about your business.
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Surveys
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Surveys are used to determine how your customers feel about your marketing campaigns. They can be done over the phone, in person or via email. By knowing how your customers feel, you can figure out which campaign messages are effective and which ones you should omit.
Email
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Several email campaign services are available online,such as zoommailer.com and campaigner.com. Your business can subscribe to these to reveal how many of your emails have been opened and how many people clicked through to your website as a result of the email. Marketing managers can determine how successful their email campaign is, based on their projected number of sales.
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References
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