Kiosks are small business venues that offer a limited amount of products or services. Kiosks need to be marketed as any other business to attract an audience and produce a profit. There are several ways to market the kiosk depending on the products or services being offered. While some kiosks offer services, others sell usable products that customers can leave with. Some marketing strategies may work well for a coffee kiosk, while others would be ideal for a make-up application service kiosk.
The Busy Worker
One marketing plan is to create services or products that suit the needs and demands of the customers. To do this, the kiosk owner has to determine what type of customer is the most common at the kiosk. If the kiosk sells coffee and snacks for the business worker, one marketing approach is to have special offers targeted directly at those people. This can also appeal to a delivery worker or a busy mother dropping off her children at school and daycare.
The Restricted Consumer
Another marketing plan is to target the customer who would apply at the target audience, but unable to purchase the services or products due to restrictions during the working day. To continue on the previous example of the coffee and snack kiosk, the kiosk owner could plan to have the products brought to the consumer. This can be done by offering a vending machine in the workplace with the kiosk products or by having a delivery person visit the office with daily coffee and snacks.
One of the most effective marketing approaching is giving out free items or services to attract customers. If the kiosk does not have a budget to give out free products or services, it can create coupons so customers can get discounts. People may be more attracted to kiosks that can save them money on services and products, rather than full-priced businesses or cafes.
Hire Additional Staff
If the kiosk is in a hidden location or part of larger kiosk setting, the smaller kiosk may not be visible to the target audience. To bring in the audience and inform them of the kiosk’s services or products, the kiosk owner can hire additional staff to walk around on the streets to hand out fliers or hang up posters to inform people of the kiosk location. These additional employees can be hired on a part-time basis or when new products are launched in the kiosk.