Why Are Marketing Tools Important?


Small and large businesses come up with marketing strategies to help increase their sales and visibility. As a result, they employ marketing tactics using various marketing tools to deliver their marketing messages to their target markets. Marketing tools can be online or offline and are an integral part of any marketing campaign.

Types of Marketing Tools

There are a wide range of marketing tools for business owners to select. Basic but essential marketing tools include business cards, brochures and websites. More sophisticated marketing tools might include social marketing networks, print or email newsletters, press releases, banner advertisements, billboards, radio or television commercials, ebooks, blogs or promotional products. Businesses select marketing tools based on their overall business goals, marketing strategies, target market and budgets.

Educate Customers

Marketing tools are important because they are often used to educate consumers. A marketing slick, which is a one-page, fact sheet the provides an overview of a product, is used to give customers a snapshot of a product and how it's used. Businesses also use blogs to show their expertise by offering consumers tips and advice based on the products or services the business offers.

Provide Reminder

Businesses often need to remind customers that they have products and services available for purchases. A business might use a tool such as email marketing to contact customers a month or two after making an initial purchase with the company. The email communication may simply be a reminder that it's time to order more product, based on data from typical usage.

Announce Sales

From businesses placing banner advertisements on websites their target markets frequent, to placing “sale” signs in their store windows, marketing tools are used to announce sales to customers. Businesses use merchandise discounts to drive traffic to their brick-and-mortar or online stores. Without the proper marketing tools, a business would be unable to alert its potential customers about their sales events.

Gather Research

By executing marketing plans, using various marketing tools, businesses learn where their customers get their information. Measuring response rates can help businesses as they set up marketing strategies and tactics for future campaigns.

Additionally, businesses can gather research through use of marketing tools such a surveys. Whether sent via email, conducted by phone or with a mail-in or in-store form, surveys provide businesses with invaluable information about their customers, including their likes, dislikes, wants and desires. From examining pricing to customer service satisfactions, businesses can gather information to help them increase their sales and visibility.

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