Instead of simply assuming your customers know how much you appreciate their patronage, take some time to thank them directly by writing customer thank-you cards. Sending cards of this type is a goodwill gesture, showing your customers you are truly appreciative and also thoughtful enough to make your appreciation known.
While it may be tempting to type up a blanket thank-you with a “Dear Customer” heading, impersonal thank-yous of this type are not nearly as effective as personally addressed ones. Take some time to customize your thank-you cards, addressing them to your customers by name to ensure they feel the thank-you is specific to them.
Specifics of the Service
Instead of simply telling your customers you appreciate their business, further personalize the thank-you, making it clear you know exactly when you transacted business with them and what type of business you engaged in. For example, if you run a landscaping business, don’t just send a note saying “Thanks for letting us meet your landscaping needs.” Instead, customize the thank-you by writing a statement specific to the project, such as “It was a rainy project last August, but I think your backyard turned out beautiful despite the weather.”
Reason for Thank-You
In your note, make it clear to your customer why you appreciate him so much. Remind your customer that without the patronage of customers like him your business would cease to exist. By including this explanation, you make it abundantly clear to this individual that your business' success rests in his hands.
Request for Return
Conclude your note by reminding your customer that you sincerely hope to see her again. Consider suggesting a service your customer may want to have you perform, such as maintaining the work you completed during your first transaction. To increase the likelihood of the customer taking you up on this request, offer a discount.
Even though the customer likely received your business card during your first transaction, he may have misplaced it. Instead of making him hunt for your contact information if he is interested in your service offer, include your name, phone number and email address below the signature in your thank-you, for his convenience.