While online advertising is popular for small and large businesses, if you want to attract local clients, offline advertising efforts may prove to be effective. Work with a graphic designer and copy writer to create an advertising leaflet to promote your business. Place leaflets at local hot spots, such as community centers, schools and colleges, business centers, inside of local shops and on potential customers' vehicles, depending on your target market.
Business Grand Opening
Whether you're opening a new window installation business or a new dentist's office, you can use an advertising leaflet to promote the opening of your business. Use the leaflet to give potential clients a snapshot of the products and services you offer, list your web address and contact information, the date of the grand opening event, and note whether you're offering a special discount for the opening.
Holidays mean big business for both small and large businesses, as customers pour inside to make purchases on everything from food products to spa gift certificates. Tailor your advertising leaflet to reflect the holiday spirit, whether it's Christmas or Valentine's Day. Use the leaflet to wish customers happy holidays, announce the sale and let them know when the sale ends.
Customer Loyalty Program
Customer loyalty programs can keep your best customers coming back to your business to reap the rewards of repeat purchases. Launch your customer loyalty program with an advertising leaflet you can place inside of your place of business near the checkout or in the sitting area. Include a message to thank your customers for being patrons of your business, instructions for enrolling in the program and list the benefits of signing up to be a part of the program.
Include an advertising leaflet announcing a secret sale in your customers' bags after they make a purchase in your store. Put the dates of the sale on the leaflet, let them know what's on sale and ask them to hold onto the advertising leaflet, as it's their entry ticket for the secret sale.
New Product or Service
If you're introducing a new product or service, an advertising leaflet it a quick and hassle-free way to spread the word. Offer a discount for trying the new product or service to encourage customers to take action. A bakery offering a new cupcake flavor might use an advertising leaflet to inform customers about the new flavor and to invite them into the store to give it a try.