Promotional Activities

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Effective promotions can build awareness about your company while generating revenue. A company promotion, however, is a project that requires detailed planning and management. Determine the goals of your promotion to establish the best promotional activities. Your promotional strategies could target a specific demographic or reach millions of people.

Internet

  • There are a vast number of promotional opportunities available on the internet. One of the most common ways to promote your business online is through a company website. Your website can be a virtual brochure for a product, tell the story of your company or both. Social media are free resources for your promotion online. Launch a contest promotion using your network of contacts to promote a new product, service or your general capabilities.

Direct Mail

  • Sending coupons or flyers through the mail is a traditional method of promotion. Create flyers to promote events, sales or news about your business. Be sure to use a design that will stand out from the prospect's usual mail. Save money on production and postage by identifying your target demographic during the planning of your promotion. Direct mail promotions can stand alone as a marketing tactic or be a part of a comprehensive campaign.

Live Events

  • Stage a live event as a promotion for your business. Live events are often a launch of a new product or service but also can be an opportunity for a product demonstration. Events take weeks, sometimes months, to plan before execution. Though sponsorship is a common way to offset marketing event, your brand should be the most visible on site and in promotional materials.

Email Campaigns

  • Email campaigns are a quick method of promoting your business. You can reach a large number of customers with little planning and physical effort through an automated email campaign service. Emails might carry a single message over the course of a few weeks or a series of promotional messages over time. Campaigns are frequently used to advertise company promotions over time.

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