Graphic Design Firm Names

Inventing a name for your graphic design firm is a chance to get creative.

A good business name can do half of your work for you by piquing customers' interest and presenting you as creative, talented and effective -- particularly in the field of graphic design. Clients are looking for new approaches and unusual angles, so they will respond to businesses with names that are somewhat out of the ordinary.

Rattlebone

This name is taken from a song by Robbie Robertson, and is effective for its rhythm, its unusual conflation of two words and its vaguely disturbing reference to the phrase "rattling bones." Combined with an eye-catching graphic that incorporates bones or skeletons, Rattlebone is certain to capture the eye of potential clients.

Squeegee Design

The word "squeegee" has urban street written all over it. It sounds interesting, and the two double 'e's provide ample opportunity for creative logos and interesting graphic depictions of the name. Squeegee also has implications of a thorough and clean job, and a reference to the process of silk screening, which uses a squeegee to wipe the ink across the screen.

1.618 Design

The number 1.618 is the ratio that is found in the Golden Section, a central element in traditional theories of proportion and aesthetics that have been used for centuries. Its cool, numerical postmodern feel counteracts its ancient roots, creating a business name for the ages.

Two Guys in a Garage Design Firm

This name is for a business that is being started by two guys in a garage. Its self-deprecating humor is intended to cut through the pretension that is all too common in the field of design. It is down-to-earth, comfortable, and will appeal to people who are looking for a firm that can provide hard working, durable design that knows how to get the job done.

(+)

Moving back to the field of pretension, (+) takes designers' predilection for plus signs in their names to its logical conclusion. Like Prince when he changed his name to a symbol, (+) will simultaneously intrigue and irritate people as they try to figure out how to refer to it verbally.

hakalakamakanaka design

In contrast to (+), hakalakamakanaka is all about the sound. It is very fun to say, and will have people talking about it around town just for the enjoyment of saying it. The logo for hakalakamakanaka should incorporate a palm tree or other Hawaiian theme to emphasize its vaguely Hawaiian sound. Alternatively, hakalakamakana can take advantage of its profuse 'a's by utilizing circle 'a's: h@k@l@k@m@k@n@k@.

Plan Ten Trance

Plan Ten Trance is a play on the phrase "plant entrance." It has overtones of a bad 1950s science fiction thriller, and can be a very fitting name for a firm specializing in retro design and aesthetics. The name Plan Ten Trance should be incorporated into a logo that features a planet and a bulging 1950s style rocket ship with three fins.

References

• Design O'Blog: Creative Design Firm Names
• Entrepreneur: How to Name Your Business

Resources

• Read this Article in Spanish