How to Change a Personal YouTube Account to a Business

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YouTube uses a Google Account as its login gatekeeper, and it's possible to have multiple Google accounts. Google does not require a separate login if you want to use YouTube to promote a brand or a business -- there is no specific YouTube "business account." You can, however, use your YouTube account to promote your business, as the site is widely used; as of 2009, nearly two out of three adults watched a video on YouTube.

  • Start by identifying your customer base. You won't make money by charging admission to YouTube; you need to have your viewers associate your YouTube video with a product or service that you want them to buy. Focus on providing something engaging to your viewers that builds up brand presence and awareness.

  • Optimize your account for YouTube use. Get a new account set up at Google that's either under your business name, or the name of your most popular product. YouTube's usage statistics show that a lot of initial video watching stems from searching for one or two words related to topics of interest.

  • Configure your YouTube profile with an avatar and as much profile information as you can stuff in there that reinforces keywords related to your products -- while still being engaging reading. Make sure you link back to your product support and sales pages in the URL section of the profile; this appeas at the end of your YouTube videos.

  • Edit your videos according to YouTube's guidelines in terms of screen resolution, then rename your video file to something that's human readable, rather than whatever default file name your video software names it. Likewise, when titling your video, make sure the title reflects what the video is about, rather than just your business name.

  • Set up accurate descriptions of your YouTube video, something that gets people to associate your business with the video, rather than excessively Search Engine Optimized wording. Remember that search engine marketing is geared towards human beings; no search engine spider ever bought anything. The place to put your search engine-optimized keywords is in the tags for your video, because this generates the list of "Related Videos" that YouTube shows next to yours. Unlike descriptions, which are meant to be read -- and won't be read if they're too wordy -- there's no limit to the number of tags you can put on your video.

  • Edit and configure your channel from your YouTube account's Profile page. Give a good description of your channel, use your product or service names as keywords, and always include a link back to your website from YouTube. Channels are also where you can give your videos a common link and theme.

  • Check out what other people offering similar services and products are doing on YouTube; sometimes it's worth the effort to do cooperative marketing, say for regionally-based services. Other times, you'll spot things that you can do as a product or market differentiators. You can also get effective traffic generation by making video responses to other people's videos, but this can backfire on you if you aren't careful. It's very easy to get tagged as a spammer by the YouTube community, so make absolutely certain that your video responses are relevant to the original video's topic or theme, and are entertaining.

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