How to Use the Google AdWords Competition Tool
Google AdWords allows website owners and online sellers to purchase ads for display in Google search results. To help AdWords customers to get the most out of their ads, Google provides a keyword tool that lets them see the amount of competition that exists for specific ad keywords. Because of this, many AdWords users refer to the keyword tool as the "competition tool," because it helps them save money by choosing keywords with lower amounts of competition.
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Instructions
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Navigate to the Google AdWords login page and enter your account ID and password if you aren't already signed in. Click "Sign In" to access the AdWords site.
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Click the "Reporting and Tools" tab to access the tools and reporting options menu. Select the "Keyword Tool" option halfway down the menu to access the AdWords keyword tool.
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Type a word or short phrase you want to generate keywords from into the "Word or Phrase" box, hitting the "Enter" key after each word or phrase to separate them onto different lines. If you wish to search based on a website, enter the website URL into the "website" box. You can perform both searches at once, or choose one or the other.
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Click the "Only Show Ideas Closely Related to My Search Terms" checkbox if you want all keywords to contain the words and phrases you've entered. Click the "+" beside the "Advanced Options and Filters" listing to expand the advanced menu where you can filter results by language, country, devices, adult content or other keywords.
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Click the "Search" button to initiate a keyword search. The keyword ideas chart will populate with keyword suggestions; the statistics will show the numbers for both local and global monthly searches for each term plus a small bar indicating the amount of competition each keyword has. The more green there is on the bar, the more competition there is in the AdWords network for the keyword.
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Click the checkboxes for the keywords you wish to add to your AdWords campaign. Click the "Add Keywords" button to automatically add the keywords to the campaign.
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Tips & Warnings
It is possible to use the Google AdWords keyword tool without an AdWords account, though excessive keyword searches in a short period of time can result in suspension from using the tool.
