How to Write a Cover Letter Based on a Referral
"It's not what you know, it's who you know." We've all heard the old adage, but in the case of finding a job, networking -- and who you know -- really can make a difference in getting your foot in the door. An employer is taking a chance on any new hire -- it's expensive to train and develop new employees, and a mistake can prove costly -- so identifying someone recommended by someone trustworthy within the organization is an attractive option. If you are lucky enough to have a referral to a particular job, showcase that referral in your cover letter.
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Instructions
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Obtain permission from your referral to use his name. Ask for specific inside information, such as details about the job and to whom to address the letter.
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Include the referral's name upfront. Ideally, mention the referral in the first sentence -- at a minimum, the first paragraph -- of the letter. State that your referral told you about the position and encouraged you to apply.
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Mention how you know the referral. For example, if the referral is a close friend of your parents, state: "As a longtime family friend, Jane Smith suggested I apply for your vacant position." If the referral is someone you met in passing, explain how you met her or why she referred you.
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State the particular skills, abilities or qualifications you have that the referral thought would be a good fit for the position in a later paragraph. For example: "Knowing my work history and extensive experience with corporate accounts, Mr. Roberts felt I would be a great fit for the opening in account management."
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Thank your referral for the opportunity, regardless of whether you get a response to your cover letter from the employer. Recognize that the referral has taken a chance on you, and don't do anythingmake to make her regret that decision -- otherwise, you may not be able to get a referral from her in the future.
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Tips & Warnings
Your referral must actually know he is referring you and that you will be using his name in the letter. Don't surprise a referral by using his name without permission, as this could hurt -- more than help -- your job chances.
