Marketing professionals working in the fashion industry perform similar duties as marketing experts in other industries. In addition to conducting market research and managing the e-commerce activities for company products, marketing professionals maintain websites, compose newsletters and handle internal communications for their organization. However, additional credentials such as previous experience in the fashion industry or a degree in a related discipline are necessary for obtaining a position with a clothing, shoe or retail company.
Things You'll Need
- Bachelor's degree
- Minimum three to five years of work experience
Obtain a bachelor’s degree in marketing, advertising, fashion merchandising, business administration, management or an industry-related discipline. Take classes covering fashion merchandising, textile sciences, public relations, finance and accounting. Participate in internships with boutiques, fashion outlets, department stores or clothing companies that offer hands-on training and work experience.
Apply for an entry-level position as a marketing coordinator or sales assistant with a fashion company. Shadow experienced employees and build your experience by working on projects that cover all areas of marketing. Volunteer for projects involving sales analysis, advertising, promotions, consumer behavior and graphic design. Become familiar with Internet technologies such as search engine optimization, display advertising and social media.
Spend at least three to five years developing expertise in the fashion sector. Learn the latest marketing and fashion trends as well as marketing tools used to monitor and measure media in major fashion publications. Accumulate experience by planning and executing marketing campaigns; writing email newsletters; handling investor relations; supervising subordinates; and working closely with management to improve business processes. Work on strengthening your project management, communication, leadership and analytical skills to improve your chances for promotion to positions with greater responsibility.
Apply for marketing manager roles internally or with an outside company that better matches your career interests, skill set and long-term goals. Demonstrate your experience in the fashion industry by developing a well-organized resume. Consider maintaining an online blog on the fashion industry, or a Web portfolio that displays work and achievements from previous fashion marketing positions. Use your resume, blog and online portfolio to distinguish yourself from other job candidates.