How to Use Linkedin for Promotion


LinkedIn is a free networking tool online that allows you to connect to colleagues and professionals in all fields and geographic areas. Used wisely, LinkedIn is also a free self-promotion tool that can be more effective than ads or flyers. By creating a targeted LinkedIn profile, providing links to your work and staying active in groups that pertain to your industry, you can use LinkedIn to market yourself to potential clients and employers.

  • Create a brief, pointed summary of what you do, how you do it and what you can offer employers or clients in your profile's summary section. Avoid wasting space in your summary to recount what you have done in the past. Instead, treat the summary as a self-advertisement that tells others why you're the best in your field.

  • Include your email address in your profile tagline. Your profile name and tagline are often the first things others see when you appear in a search. By combining a killer tagline with your contact information, you can promote yourself while showing potential clients or employers exactly how to contact you.

  • Join groups relevant to your field and strive to contribute to these groups. Joining a group in your field exposes you and your profile to like-minded workers and employers. Staying active in a group makes people pay attention, and more likely, to click on your profile.

  • Link to your blog, your website and online sources of your work. Once someone has clicked on your profile, you want to make it as easy as possible for him to find good examples of what you do. It's free promotion for you and your work that streamlines the process of meeting a potential client or employer.

  • Solicit as many recommendations as you can. LinkedIn recommendations can turn the heads of visitors to your profile. Positive endorsements of your work will show potential buyers and employers that you are reliable and skilled. Ask colleagues at each former job position you've listed on LinkedIn to give you a recommendation. To increase your chances of getting recommendations from colleagues, send them recommendation requests and tell them that, if they write you an endorsement, you'll write them one in return.

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