How to Make Your Own Personalized Jewelry Display Cards


Jewelry display cards serve as a “calling card” for a jewelry artist, providing information on the product and the artist, and serving as a valuable sales tool. Jewelry display cards can also promote a jewelry line by cross-referencing website, store and contact information. Learning how to make your own personalized jewelry display cards gives you the ability to both promote your line and create a unique and artistic representation of yourself and your jewelry.

Things You'll Need

  • Acid-free card stock or heavy parchment paper
  • Computer and printer
  • Framework rubber stamp
  • Stamping ink
  • Paper cutter
  • Awl
  • Hole punch
  • Determine the appropriate sizes for your personalized jewelry display cards. Take into consideration the measurement and weight of your jewelry pieces, designing different sizes, if necessary, for earrings, necklaces and bracelets. For best results, plan for earring cards that are long enough and wide enough to hold the earrings without any over flow. Necklaces and bracelets can hang below the bottom of the card.

  • Consider the design elements and contents that best represent you as an artist, and promote your business at the same time. If you have a logo or letterhead design you use for promotional purposes, use that same design on your personalized jewelry display cards to create a consistency in your advertising efforts. You don’t want the cards to look too busy and distract from your jewelry, but you do want to make the most of the card space to promote yourself.

  • Choose the front for your personalized jewelry display cards to highlight your jewelry design name and motto, or tagline. Also on the front, provide information about the product, such as the materials used or the thought process behind the design -- something of interest that would catch a potential buyer’s eye in one or two short sentences. Examples: “Made by hand in my Northwest Oregon studio from the finest quality gemstones and sterling silver findings,” or “Designed with the inspiration of wildflowers for the artistic, romantic soul.”

  • Design the back of your personalized jewelry display cards to include your contact information. Leave room for a price sticker. You may also leave room to hand-sign the card, or write in unique details about a product to give it a handmade touch.

  • Use a card-making software program, desktop publishing program or the template or layout feature on your computer software to set up a document page in the dimensions you want your cards to be.

  • Upload the design elements you selected and adjust settings to make sure all of the type is legible and fits into its allotted space. During layout, pinpoint where you want your jewelry hanging holes to be to ensure that they won’t run into any type.

  • Select your font colors and if you like, choose a border. If you prefer, print the cards without a border and apply a rubber-stamped frame by hand, after printing, for a one-of-a-kind look.

  • Print one sheet of cards and examine them for quality. If you are pleased with the result, print additional sheets and cut them to size with a paper cutter.

  • Punch earring wire holes with an awl and cut necklace and bracelet stringing holes with a hole punch. Create an additional hole at the center top for display rack hanging.

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