How to Market & Promote the Grand Opening of a Grocery Store

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Hosting a grand opening is a great way to get recognition for a new grocery store and attract new shoppers. When held with an open-house feel, prospective customers can get a feel for the establishment without feeling any pressure or obligation to purchase items or become loyal customers. It is best to hold a grocery store grand opening over the course of two or three days, such as a weekend, so you can bring the community together and allow more people to participate in its events.

  • Create a press release. One of the least expensive ways to market and promote the grand opening of a grocery store is to write a press release for the local newspapers. The press release should announce the time, date and location of the grand opening, as well as activities the grocery store will feature. Activities can include free raffles or giveaways, performances or parties in the parking lot.

  • Involve the community. Advertise your grand opening locally on the radio, with newspaper ads, on TV and with posters in strategic locations around the community. Additionally, contact the local chamber of commerce for mailing lists, and send community residents a postcard with coupons to use in the store during the grand opening event.

  • Announce and feature special services. If the grocery store will have an in-store coffee shop, provide customers free samples of featured drinks. Grocery stores with copy shop services can also give away small notepad and pens. Additionally, the produce section can give customers samples of exotic fruits. Customers are more likely to purchase what they know they like, and introducing new foods and products can help expand future shopping lists. Moreover, displaying special services and providing free products gives employees a chance to interact with prospective customers, build rapport and secure a return visit to the grocery store.

  • Raise money for a charity. Kick off the grand opening with an event that benefits a local charity or one that has personal meaning. Raising money for a cause is good for a store's public relations and can help draw attention to a grand opening event. For example, you can have a pancake or hotdog feed, depending on the time of day, request that participants donate a specific amount and donate the money to the charity. Alternatively, you can donate a certain percentage of the proceeds earned during the grand opening weekend to the charity. To help maximize the amount of money you give to the charity and the number of new shoppers to the grocery store, invite the local media to the event for an interview, to take pictures or get film footage for the local news.

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