A brochure can describe the services your event planning business provides and answer frequently asked questions. Because a brochure usually is only a single trifold sheet, however, the wording needs to be concise and specific to give potential clients the correct information. It also should follow best practices specific to event planning.
Use Plain English
The University of Kansas Community Toolbox cautions against using industry jargon that potential clients may not understand. For example, instead of using the term “action station,” use a phrase such as “your guests can watch as our award-winning chef prepares their meal.” In the same way, use the term “cancellation fee” instead of “attrition clause.”
Create Balance With Word Choices
While strong, descriptive words breathe life into your brochure, informative words are also important. Descriptive words typically are subjective, while informative words are more objective. Strike a balance between them by using adjectives -- such as amazing, delightful and peaceful -- to describe event planning services and past successes and informative words when providing practical information about directions and instructions.
Full sentences aren't always necessary or desirable. Although it’s important to give potential clients enough information, Elite Flyers, a graphics and printing firm, says bulleted lists are useful for providing just enough but not too much information. For example, use a bulleted list of short phrases to identify basic services such as securing a venue, hall decorating and menu planning in the top section. Then use narrative text to entice potential clients.
- Photo Credit Dynamic Graphics/Creatas/Getty Images
Great Party Planning Business Names
Naming a business can be one of the most stressful aspects of beginning a new venture. Because the name is often the...
Events Coordinator Job Descriptions
Event coordinators, also known as event or meeting planners, are in charge of coordinating all the details required to ensure an event...
How to Write a Brochure
Brochures are the perfect portable publication. They can be written for a variety of subjects and in many styles. The ultimate goal...
How to Make a Typed Brochure
If you can type, you can make a brochure. A successful brochure does not need to be fancy; it should be easy...
How to Create a Program Brochure
A brochure is an ideal tool to use for advertising. Brochures come in different formats, usually containing one or more folds to...
Wedding Brochure Ideas
Your wedding will be one of the most memorable moments in your life. It will be a time shared with friends, family,...