How to Create a Brochure for a Nail Salon

Offer special promotions in your brochure, such as manicures for men.
Offer special promotions in your brochure, such as manicures for men. (Image: Stockbyte/Stockbyte/Getty Images)

A brochure is an excellent way to promote your nail salon. You can stack brochures on a counter for people to pick up or you can mail them to let your clients know about upcoming promotions. Decide which type of brochure bests suit your nail salon: support, direct mail, response, check-out or drop-off. For a nail salon, a simple twofold brochure from one piece of paper is the best choice because it is versatile.

Think of your target clientele. You want potential customers to learn about your nail salon and what you offer, and you want current clients to learn about promotions. Jot down a list of the nail services you provide before you start to create your brochure.

Pick an eye-catching design for the front cover. The brochure should grab people’s attention and make them want to read the information inside. A good picture of a great manicure or a picture of the front of your salon are possibilities.

Coordinate the typefaces so they are different but not dissimilar, ensuring that your brochure will look clean, not jumbled. Use different-size fonts. Depending on the amount of text, you may want to go with 24 point for a major headline, 16 point subheads and 10 or 12 point for the information sections. Make it easy to read so people do not have to squint.

Err on the side of less information rather than too much. People become overwhelmed with multiple columns of dense text about the special gels class you took in Chicago or your technique for nail art. Write in clear, easy-to-understand language. Create unique names for your services, describing them in short but interesting ways. Use words that evoke your salon's own style, whether it is a spa-level sanctuary or a funky setting.

Use bullet points. List the services you offer such as manicures, acrylic nails and pedicures. Leave generous margins – up to one inch – on all four sides of the page.

Draft the brochure and put it aside for at least 24 hours. Review the draft for mistakes and then read it aloud to yourself. Put yourself in your customer’s place and ask if you would be interested in what is being offered. Revise accordingly.

Circulate the draft to the other people who work in the salon. Ask for suggestions that might help make the brochure even better. Review the brochure against your original list to make sure you did not forget anything, such as nail repairs or wedding parties.

Set the brochure aside for another 24 hours. Do a final edit, and then send it to the printer.

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