How to Submit a Press Release to "US Weekly" Magazine
If you want to get your Hollywood clients into magazines like US Weekly, you need to submit a press release. The release is used by public relations professionals to alert the media to happenings and newsworthy events; publications like US Weekly usually look for celebrity-based stories that will capture readers' attention and encourage them to purchase the magazine. Make sure to follow the proper protocols when submitting a release.
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Instructions
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Evaluate the story idea that you are pitching to US Weekly and make sure that it is actually interesting and newsworthy. You have a greater chance of getting your client mentioned in the magazine if there is an actual story attached to the celebrity's name. For example, "Britney Spears Announces New Worldwide Tour" versus "Britney Spears Seen Driving in a Car through Los Angeles."
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Write your press release to be clear and concise. No matter how interesting your story is, if you are not able to succinctly communicate the idea to the editors of US Weekly, they will most likely not read your release. Keep the release to three short paragraphs and make sure to include your contact information so that the editors are able to reach you for further details.
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Make sure that you have access to the celebrity that you are pitching to US Weekly. An interesting story idea without any ability of making the celebrity available for an interview may not get you very far. For example, if you are pitching a story on Britney Spears' upcoming tour, the magazine will want to speak with either Britney Spears herself or someone that is able to give details on what the tour will entail.
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Reassure the US Weekly editors that you are able to verify the story that you are pitching. False information can put the magazine in danger of a lawsuit. Using the Britney Spears tour example, you must be able to confirm that an actual tour is planned, rather than just rumored.
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Go to the "Contact" section of the US Weekly website and paste your press release into the email form provided. Choose the relevant section that you will be submitting your release to; choices are Travel and Leisure, Beauty and Fitness, Entertainment, Technical and Consumer. A press release on Britany Spears would go in the Entertainment section. Make sure to fill in all of your contact information, and then submit the release.
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